It is our passion and privilege to help you become the best you can be. Below is a list of services and products we offer to help you make your business stand out. To see examples of projects we have done please visit the Our Works section of our site.
Search Engine Optimization + SEO
MARKIT Group knows that Search Engine Optimization (SEO) is a full time job. Let our experts help you get better search rankings in Google, Yahoo and Bing. Our SEO services are the best in the area and will help your website rank higher than your competitors. We will do all of the work for you and our methods will show results. We will make your website appear on the very first page of a search engine's listings for relevant keywords and provide regular reports to update you on your ranking. As one of the best SEO companies, we make the necessary changes to a website in order to achieve top rankings in all major search engines and we deliver results. Our SEO services will bring a stream of new visitors to your website. If prospects can find you at the top of their search engine results, you can turn them into buyers. We will launch a campaign to improve your rankings and drive visitors to your site. An SEO campaign should produce a tangible return on your investment: new customers.
We will the build a framework to sustain a long-term increase in website traffic. We want your SEO investment to pay off over the long haul, so we’ll base your campaign on ethical link-building strategies. This framework gives you a sustained increase in traffic, largely unaffected by changes to search engine algorithms.
/ Branding Projects
First impressions mean everything, especially when it comes to your business. Our team of talented designers is on hand 24/7 to assist you with your artistic marketing needs. Grab the attention of potential clients with eye-catching, unique designs for all of your marketing materials and overall branding. At MARKIT Group, we create custom brochures, flyers, signs, restaurant menus, corporate logos, car wraps, company handouts, gift cards, and much more. Check out our portfolio for a sample of our design work.Read more ... Graphic Designer work
From business cards to print ads in newspapers and magazines, we believe there is still a place for traditional marketing in your overall marketing strategy. We work with clients to market your brand by creating everything from brochures and signage to graphic design for print advertising and posters.Read more ... Traditional Marketing
We have extensive experience planning and promoting all types of events, including fashion, sports, nightlife, team building, and charity sponsorships. We are also an experienced public relations company, giving you the benefit of press coverage and press releases before, during, and after your event. If you want your business to be seen and heard in your community and beyond, put our event marketing and consulting expertise to work for you. We also create custom designs for flyers and promotional items, and assist in planning and executing your event. Whether you are hosting a memorable charity auction or launching a new product, MARKIT Group will get you the coverage you need.
MARKIT Group believes in offering clients a balance of traditional and digital marketing services. We offer all facets of both traditional and digital marketing and work with each client to determine the best overall marketing strategy for their business. We recognize the world has transitioned into a digital environment, yet know traditional marketing still has a place. We serve to guide you in the right direction. Read more about Naples Marketing Firm
The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. At MARKIT Group, we will work with you to develop a digital marketing strategy that will bring you the most success. We believe it is a must to have a professional and visually appealing website, interactive social media sites, digital advertising, blogs, e-newsletters, a Search Engine Optimization (SEO) strategy and more. Our team of specialists will work with you to build a company blog, craft and send custom e-newsletters and plan a custom digital marketing strategy that gets you the results you’re looking for. We will take a look at an overall online advertising strategy, expanding your SEO strategy from keyword research to website optimization and make sure that it all aligns with your business goals.Read more about Digital Marketing Company
Marketing & Digital Consulting
Marketing tactics and tools leveraged change at an exponential pace these days. MARKIT Group offers tried and true, innovative strategic marketing road maps that include market research, digital strategy, SEO, event marketing, social media and much more. Through deliberate alignment of resources and custom tailored marketing options, we will create a plan of action that provides you with management tools. After all, you can't manage what you don't measure.
MARKIT Group is partnering with Google to provide 360-degree views of your business on Google Maps, Google Places, Google Plus, and more!
Google added a new feature last year: 360-degree, interactive tours of businesses, perfect for restaurants, shops, gyms, salons, markets, bars and more, which they call Google Business View!ﾠ With a few clicks of their mouse, customers can walk around a virtual version of your business, allowing them to truly experience it – just like they were standing there in person!ﾠ Over 100,000 businesses have used this new feature to virtually invite customers inside their doors, letting them explore and get a feel for the unique experience their business provides.
If you’ve seen these Business Views already, you may have noticed that the tours are directly integrated into Google Maps, appearing as places to “stand” in Street View, and in Google Places, incorporated into the business’ existing page. This can drive additional traffic to other parts of your web presence, like your website, and greatly increases the number of people who will turn “reading about you online” into “coming to your store in-person.” MARKIT can now shoot these virtual tours, as well as general photography, for business owners, and upload it to Google Places for them.
Check out a variety of different Google 360 Virtual Tours facilitated by MARKIT Group.
Marketing & Sales Automation
Marketing automation solutions can deliver big results: incredible productivity, targeted engagement, sales and marketing alignment, and clear insight into what is—and isn’t—working. MarkitMAX eliminates the need for countless time consuming tasks, providing you peace of mind for customer engagement. No more cutting and pasting emails. True integration into your segmented database.
MarkitMAX features include: Behavioral-Based Email Automation; includes responsive templates for true customer engagement + Visit ID recognition + CRM + Call tracking + Analytics (cost per lead; total leads) + User friendly dashboard + Email Marketing
Your online reputation is a key component of your success as a business, and MARKIT Group’s reputation management will give you both the protection and the recognition you need to excel. The service includes a total scrub of the Internet, which provides a benchmark of all current ratings and reviews and perceptions.
Our unique Online Reputation Management Services ensures that you are listed accurately on all relevant search and review sites, and our team will notify you of all ratings and reviews of your business. With our assistance you will be able to respond to your customers in real-time and engage with them wherever they are online.
MARKIT Group has a proprietary reputation management tool leveraged to manage your online reputation. We will:
MARKIT Group offers a full suite of profile management tools to make your business stand out from the crowd. From corporate designs to company language, we guarantee your brand’s cohesive image and message across platforms, both online and offline.
As part of our ProfileSTARR services, we conduct a close analysis of your current brand image and craft a customized campaign to help you increase your visibility and identify your target audience. We will also continue to monitor and update your brand’s presence on leading rating, review and directory sites, including Google, Yelp, Yahoo! and White Pages.
We will write and develop a consistent online profile with the primary goal to enhance and engage online directory listings that are consistent with your company brand. Our ProfileSTARR services will update all directory listings with your new branding profile. This will include sites like Google, Yelp, Trip Advisor, Bing, Yahoo, City Search and hundreds of other listings. This project takes approximately 12-16 weeks to see results.
We invite you to Get Social with MARKIT Group! Benefit from the highest quality content and writing services, tailored to your company’s needs. MARKIT Group’s social media services provide custom social media solutions and monthly management of all social platforms, including Facebook, Twitter, YouTube, Instagram, Pinterest, Flickr, Google +, LinkedIn, and more. We know when to post, what content to share, and how to get you the visibility you need on your social spaces to attract clients and retain a loyal fan base. Whether you are a small local business or a national corporation, we specialize in social media marketing services that work for your budget and expectations.
Our services will help you identify the best social spaces for your brand, and cultivate an active, vibrant community of followers for your company. We will custom-build your social media pages and discuss how targeted ads can increase your following.
Do you not understand #hashtags, tweets, pinning or why Google + is important for you business? Let us handle your company’s social media, so you can get back to running your business. Take a look on our portfolio to see what our social media services can do for you and while you are visiting our Facebook page– become a fan and enjoy the latest marketing and social media information.
Public Relations services leverage increased brand visibility in appropriate local, national and global publications, as well as a comprehensive approach to digital PR. The goal is to position your company’s services, products and personnel so they stand out from the crowd with editorial and strategically placed content, as well as provide accurate branding and information to all media.
MARKIT Group takes a proactive approach to Public Relationship Naples. We have spent years fostering relationships with editors, in that we are a “go to resource” for numerous editors, bloggers, reporters and producers in Southwest Florida. We pride ourselves on effective personalized follow-up with targeted media lists, including our numerous digital friends. It is our role to provide creative and innovative buzz in the community utilizing a variety of Public Relations tactics and tools.
Our team of professional writers create and distribute high quality press releases, press kits, editorial articles and more. Press Kits, a media-specific packet on your business, are distributed to media both in both traditional and digital forms. The content includes background/history of your company, biographies, story pitches, and any information relevant to the media. A Press Kit ensures you provide consistent branding, messaging and company details.
Every one of MARKIT Group’s clients has been introduced to owner Nannette Staropoli’s signature marketing strategy: ‘Non-Profit Marketing.’ MARKIT Group is not shy about using the company to spread the spirit of philanthropy. We are passionate about making sure clients know that giving back to the community is not only the right thing to do, but also an effective marketing tool.
Over the years, clients have donated millions of dollars in goods and/or provided underwriting and sponsorship to hundreds of events. MARKIT Group introduced the ‘Celebrity Bartending’ concept in town that numerous charities now use as annual fundraising events. MARKIT Group has also introduced “Charity of the Month” for local restaurants where proceeds benefit a local charity. As a company we work behind the scene encouraging clients to take the limelight for the ideas we generate and execute for community event marketing and fundraising.
Custom Website Development
Great Graphic Design. Compelling Copy. Brand Alignment.
From simple to complex websites with state-of-the-art functionality, MARKIT Group handles all aspects of web development and most important, ensures your audience loves the final product. Easy navigation. Compelling copy. Great graphic design. Incorporation into your marketing plan. Social media incorporation.
We work with clients from all industries and all sizes; from start up companies to global brands we are here to ensure your digital brand represents you and your brand leveraging the digital platform. Our goal is to ensure your website project is completed stress-free while meeting your deadline and budget goals.
Superior website development has never been more important. In this day and age, you need to select a company that understands that marketing is line item that must produce results. We are passionate about producing the best websites that help you produce results. Websites that are functional on multiple platforms, from desktop to mobile to tablet versions.
With new technology from Adobe™ our team is able to create Internet solutions that will help push your business to the next level. Building on the Adobe™ Business Catalyst™ CMS infrastructure allows our clients to have more control over their websites and saves them money in additions, revisions and content management.Read more ... Website Design Naples
“My check to MARKIT Group is my favorite check to write every month. Our sales improved 200 percent within six months. I attribute that success to working with MARKIT Group. “
– Chad O’Connor, Owner
Fresh Fit Foods
“Nannette is a social media and event marketing guru. Her attention to detail and level of professionalism are unmatched.”
– Dan Ferguson
“Nannette is a smart, savvy industry leader that has the ability to identify a great idea and then execute it without hesitation. MARKIT Group is always on point, extremely timely in decisions and involved at a level that is impressive. MARKIT Group makes being an expert look easy and provides the strategic advice necessary for success!”
– Georgette Pascale, President and CEO
Pascale Communications, LLC
“I have worked with MARKIT Group for the last three years. The firm has been instrumental in growing and expanding my business since opening in Naples. MARKIT Group’s non-profit strategy has been a key aspect in my marketing plan and has proven to bring in new clients over and over again. Nannette and her team not only provide us with an effective strategy, but their relationships in this town have been huge for our success”
- Joseph Wendt,
Joseph Wendt Custom Clothiers
“We have grown from one location to five during our years with MARKIT Group. The MARKIT Group team is creative, innovate and results driven. We may not be MARKIT Group’s biggest client but we are always treated as if we are.”
– Jonathan Sigg, Owner
The Laser Lounge Spa
“The MARKIT Group team is the most innovative firm I've ever worked with. They delivered everything I needed from a creativity perspective, but their real value lies in their proactive approach and command of leveraging technology to help increase revenue."
- Shawn B. , Owner
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