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At MARKIT Group, we serve clients from a variety of industries. From automotive to health & beauty,
restaurants and retail, MARKIT Group has experience with everyone from the luxury market
to national corporations and non-profits.
MARKIT Group has an extensive portfolio of work. From website development and graphic design, to successful PR strategies. We invite you to look through our work so that you can get a sense of the variety of services and success we have had with clients.
The opportunity: Fresh Fit Foods is a gluten and dairy free meal plan and healthy catering company located in Southwest Florida. They had been in business for 2 years and desired to take their company to the next level.
The MARKIT Group Solution: Although it doesn't have a bearing on our success for clients, it’s even more joyful when you actually become a client of your client. We LOVE the product that Fresh Fit Foods sells. The company had an established brand, but needed a cohesive marketing plan to secure increased market share. We allocated a balanced mix of efforts focused on public relations and traditional and digital marketing strategies.
The Result: Business increased 400 percent during what is traditionally the slowest season in Southwest Florida within six months of hiring our team. What was unique about our approach is that we created engaging editorial pitches that editors loved. We pitched story ideas and seven articles about Fresh Fit Foods and owner Chad O’Connor were published. We also developed a custom, interactive, and responsive website with online ordering capabilities. Social media interaction was increased by posting daily engaging content. Bottom line – Chad is our biggest fan.
No cookie cutters here. We don’t believe in taking the template route that so many others have taken. You’re unique, your brand is unique and we believe your website should be unique. All of our websites are highly responsive and feature email marketing, social media integration, a content management system (CMS), and Google analytics. They are all cross platform compatible, meaning they will work on a Mac or PC. We take pride in making your vision a reality by creating engaging, compelling and functional websites. Below are just a few of the many websites we have completed at MARKIT Group.
Fresh Fit Foods is a licensed catering company that offers great tasting, healthy and affordable meal plans in Southwest Florida. Their custom site includes on-line ordering, payment integration, email marketing and social media.
Patrick Dearborn is consistently one of the top producers for local based real estate company, John R Wood. Their redesigned website allows visitors to create an account to store property listings, and specific information on the real estate market and on the luxury communities in Naples, Florida.
Vox Mobile provides for complete enterprise mobility, addressing every aspect of mobile technology planning, management and support. Features include a live chat and webinar functionality.
Dicks Cottons is a lifestyle brand in NYC that designs and produces premium quality sunglasses, hats & apparel. This site is a great example of an e-commerce site.
Grace and Shelly’s Cupcakes strives to serve the freshest cupcakes using the finest quality ingredients. They have four locations, three in Florida and one in Wisconsin. This custom website includes a large categorized photo gallery and social media and review integration.
FTE Networks is a provider of international and regional telecommunications and technology systems and infrastructure services. This site was updated from an antiquated site and now includes professional writing, professional photography, a live financial stock ticker, and live newsroom. The next phase is to integrate a company portal for employees.
Gallery One represents the finest in contemporary glass art, an exceptional selection of sculpture suitable for both indoor and outdoor environments, unique artisan jewelry, and a distinctive collection of paintings and accessories for both home and corporate environments. This website includes an extensive art gallery with more than 3,000 images.
The Stand Up Paddle Board custom website allows visitors to register for the annual event, find information about Special Olympics and visit a gallery of photos and view videos from past years.
Paisley and Chenille is a furnishing and merchandising interior design firm based in Naples, Florida. The client desired a visually appealing site that best represents her brand. The site is built to allow the client to easily make modifications.
Pam Fisher is a children's book author and illustrator based in Naples, Florida who wanted a redesigned website for her target audience. The site is built to allow for easy modifications and features book reading scheduling and a way to order her books.
The art of fine food has been a passion of Chad O'Connor for as long as he can remember. Through the years, his business has evolved to being one of Naples premiere healthy food delivery companies in the area. In 2015 he launched Culinary Outfitters Catering Company, a full service catering company based in Naples, Florida.
Fresh Catch Bistro is one of Fort Myers Beach's best restaurants for creative fresh seafood dishes and majestic sunset views.
BURN by Rocky Patel is an evolution in cigar lounges featuring a design that draws on an exotic mix of Mediterranean, Asian, and Cuban cultures. BURN is a sanctuary for those who enjoy fine cigars and premium spirits. Created to offer perfection in service, BURN by Rocky Patel is the perfect place to enjoy life’s pleasures.
Sunset Beach Tropical Grill is a family style restaurant on Fort Myers Beach that offers guests a Caribbean-inspired menu along with plenty of ice cold cocktails, amazing beach views and an event-filled calendar.
Leveltek International designs, manufacturers and installs stretch leveling systems for retrofit and new light to heavy gauge cut to length and coil-to-coil lines. The site is a lead source for potential clients, and serves as a platform for this clients updated branding.
Crawford Landscaping is a full‐service landscaping company based in Naples, Florida. The site is a showcase of their services and work, and serves as a platform for clients to share their reviews and obtain current information about the company through newsletters and articles.
Pristine Fine Dry Cleaning is a second generation family run dry cleaning service based in Princeton, New Jersey, with a branch in Naples, Florida. Their site features a section for each of their locations, a blog to share cleaning news and a VIP Club sign up.
Brooks Gourmet Burgers & Dogs is Naples' best non-chain burger restaurant as voted by Gulfshore Life readers and voted #6 Best Burger Joint in the US by TripAdvisor users from around the world. Their menu includes Todd's World Famous Half & Half and their extensive beer choices.
The Laser Lounge Spa is a locally-owned, family Anti-Aging Day Spa with 5 convenient locations throughout Southwest Florida. They are proud to service all of Southwest Florida and offer the highest quality of service and care at below industry costs.
Salon Alfredo is a full service salon and spa in Bonita Springs, Florida. They offer hair, nails, skin and body services. Salon Alfredo's staff use the latest cutting and coloring techniques and continue to garner fans from women and men throughout town.
Public Relations programs leverage increased brand visibility in appropriate local, national and global publications, as well as increasing visibility with digital PR. The goal is to position your company’s services, products and personnel so they stand out from the crowd with editorial and strategically placed content, as well as provide accurate branding and information to all media.
MARKIT Group takes a proactive approach to PR. We have spent years fostering relationships with editors, in that we are a “go to resource” for numerous editors, bloggers, reporters and producers. We pride ourselves on effective personalized follow-up with targeted media lists, including our numerous digital friends. It is our role to provide creative and innovative buzz utilizing a variety of Public Relations tactics and tools.
The Women of Waterside are featured on the front cover of e'Bella Magazine in a three page spread article. Since joining the Naples Community, Anne Fleming, General Manager of Waterside Shops has appeared in countless articles and feature stories, helping to further enhance visibility for this Luxury Shopping Mall client.
Joseph Wendt Custom Clothiers
This cover story features Naples philanthropic men, which includes our custom clothier client, Joseph Wendt. This PR showcases why we love engaging our clients to give back.
Burgers and Dogs
This is a full feature story on owner Todd Brooks who was named #6, best burger joint in the US by TripAdvisor. Well deserved Todd! Be sure and sample the Doughnut Burger!
Garnering great public relations for our local client in this countywide business publication. This front-page feature story helped showcase the revamped restaurant and hotel.
Fresh Fit Foods
Naples Daily News
This feature story is one of many articles showcasing Fresh Fit Foods. This front-page article in the Naples Daily News, helped attribute to a 200 percent increase in business, a direct result of MARKIT Group’s public relations efforts.
Naples Daily News
This full-page feature article showcases PACE Center for Girls. Public Relations efforts by MARKIT Group resulted in the most successful marketing campaign for the event and charity.
About the Business: Naples Wax Center is Naples’ most upscale and luxurious waxing facility specializing in all types of body waxing services for both women and men. They offer an extended service menu with prepaid wax packages designed to help their guests save on silky smooth results.
The MARKIT Group Solution: We created custom two custom brochures (a booklet and a bi-fold pamphlet), retractable banner sign, banners, business cards, rotating television display, a barcode gift card, a series of posters, counter top chart displays and in-store signs.
The Result: We created eye-catching, unique designs that grab the attention of potential clients that function as marketing materials and grow the overall look, tone and feel of the Naples Wax Center brand as a business.
MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and brand management. We have more than 10 years of experience helping companies increase their visibility and bottom line through creative marketing and PR strategies.
Today, clients are seeking innovation, ideas and results. Our team of seasoned professionals is eager to provide you with strategies that inspire and incite – and most importantly – achieve results. MARKIT Group specializes in areas from strategic business planning, reputation management, public relations, social media, digital marketing, rebranding, SEO, graphic design and website design.
We believe that the success of all projects lies in creating a strategic roadmap that is built on a foundation of competitive analysis and is detailed, well executed and leverages all aspects of marketing from traditional to digital. We know that marketing and PR isn’t guesswork these days. Statistics and metrics are available to measure success. We believe in being accountable to our clients - we wouldn’t have it any other way. At MARKIT Group, we do not take a cookie cutter approach to any projects, big or small. We are a seasoned firm capable of leveraging local and global relationships, coupled with PR and digital expertise. We know how to work smarter, not harder, which results in success for our clients.
Success lies in the methodology and approach to the project and our team stands out from the crowd. We believe in being nimble. This means the sky’s the limit for our clients and us.
Stay tuned to MARKIT Group. We are constantly leveraging innovative marketing tactics to get customers, keep customers, measure ROI and increase revenue.
Marketing & PR Maniac + Passionate Entrepreneur + Naples Go-to Girl + Writer + Social Media Junkie + Dog lover + Health Food Fan + Foodie + Tennis4ever + Go Big or Go Home!
Nannette is the Founder, CEO and Chief Marketing Strategist of MARKIT Group. A native of Pittsburgh, Pennsylvania Nannette now leads the MARKIT Group team from her office in Naples. She brings more than 20 years of experience in a multitude of professional environments in which she produced a record of solid results. She is considered a leader in brand development and marketing strategies and can always be found on top of new developments in marketing and social media. Utilizing a combination of old-school business sense, new-world quick thinking, and digital expertise with clients has resulted in an endless stream of successes and long term relationships in a broad array of industries and customer segments.
More recently, Nannette has spent the past several years becoming an expert in social media marketing and all of the myriad new techniques and methods that come with the expanded world of “New Media,” and she has utilized those new skills in all of her current business strategies for clients.
Experience includes: Social Media pioneer, activist and strategist; creative director; business development expertise utilizing technology methodologies and process; channel strategy development, management and execution; marketing strategy consultation ; integrated marketing, on-line direct marketing; event marketing; public relations; guerrilla marketing; mobile marketing, social media solutions, staff outsourcing, strategic partnerships, ghost writing, on-line content syndication services. Corporate marketing communications. Industries engaged in: fashion, technology, wireless, manufacturing, professional sports, non-profit, retail, restaurant, social networking, and automotive.
Staropoli graduated from Lynn University in two and a half years with a degree in Business Entrepreneurship and Finance. She moved to Naples in 2013. In her free time she enjoys spending time with her family or enjoying Southwest Florida’s beautiful weather, boating and spending time at the beach.
Fallon serves as MARKIT Group's Digital Consultant after spending four years at the Capital Corporation, an investment bank specializing in mergers and acquisitions with more than $3.5 billion in transactions. While there, Fallon was promoted to Business Development and Digital Marketing Director where she worked directly with Fortune 500 companies.
Fallon says she was able to help a lot of businesses grow at Capital Corporation and felt it was time to take her talents to help her own family business grow. Fallon brings an extensive marketing and corporate background to MARKIT Group, specializing in Search Engine Optimization (SEO) and website traffic growth, custom CRM systems, brand development and traditional and digital marketing.
Fallon says her corporate, financial and analytical background compliments her mother’s creative side making them a dynamic duo. She says MARKIT Groups biggest strength is that each person on staff has a different strength and skill they specialize in giving clients a one-stop shop for all PR & Marketing needs. Fallon says she is always looking at different strategies to grow a business and generate more money for clients, understanding that if marketing doesn’t give a good investment in return, it’s worthless.
When she isn't working, you can find her outdoors playing frisbee or reading. She likes to travel, watch movies, drink coffee, and learn new skills. She hopes to go on a road trip through the western half of the US, as well as travel to Prague. She has a Spanish Water Dog named Bailey who also likes to be outside.
Lauren joined MARKIT Group in 2014 as an intern. After learning the ins and outs of social media and content marketing, she was brought on as the Social Media Account Manager. She graduated from the University of Miami in 2013 with a degree in International Finance and Marketing. She has worked in marketing since her freshman year when she was asked by a Professor to assist with academic research. She now spends her time helping MARKIT Group's clients increase their online presence through social media and blogs.
Highlighted are MARKIT Group's Ownership Team and a featured team member, Lauren.
A key part of our success is our Graphic and Web Design and Development Team - Tim Fent, Peter Armentor and Muhammed Masood.
We are also proud of our professional writers and social media support staff.
MARKIT Group is proud to be a pet friendly workplace.
We believe our animals reduce stress among employees
and inspire us to be more creative.
Bailey, the eldest of the support staff, may be the smallest, but his bark is most definitely the mightiest. Don’t let his small stature surprise you. Bailey is a born leader, just like his mother and grandmother. Bailey, a Chihuahua, enjoys long walks, naps and bacon treats (or any treat for that matter). Born and raised in Pittsburgh, Bailey moved to Florida when he was 3. He now resides in Bonita Springs where he is the man of the house.
“My check to MARKIT Group is my favorite check to write every month. Our sales improved 200 percent within six months. I attribute that success to working with MARKIT Group. “
– Chad O’Connor, Owner
Fresh Fit Foods
“Nannette is a social media and event marketing guru. Her attention to detail and level of professionalism are unmatched.”
– Dan Ferguson
“Nannette is a smart, savvy industry leader that has the ability to identify a great idea and then execute it without hesitation. MARKIT Group is always on point, extremely timely in decisions and involved at a level that is impressive. MARKIT Group makes being an expert look easy and provides the strategic advice necessary for success!”
– Georgette Pascale, President and CEO
Pascale Communications, LLC
“I have worked with MARKIT Group for the last three years. The firm has been instrumental in growing and expanding my business since opening in Naples. MARKIT Group’s non-profit strategy has been a key aspect in my marketing plan and has proven to bring in new clients over and over again. Nannette and her team not only provide us with an effective strategy, but their relationships in this town have been huge for our success”
- Joseph Wendt,
Joseph Wendt Custom Clothiers
“We have grown from one location to five during our years with MARKIT Group. The MARKIT Group team is creative, innovate and results driven. We may not be MARKIT Group’s biggest client but we are always treated as if we are.”
– Jonathan Sigg, Owner
The Laser Lounge Spa
“The MARKIT Group team is the most innovative firm I've ever worked with. They delivered everything I needed from a creativity perspective, but their real value lies in their proactive approach and command of leveraging technology to help increase revenue."
- Shawn, Owner
4500 Executive Drive #330
Naples, FL 34119
1399 Pacific Drive,
Auburn Hills, MI 48326
Toll Free 800.755.6441
Marketing & Sales Automation
It is our passion and privilege to help you become the best you can be. Below is a list
of services and products we offer to help you make your business stand out. To see examples of projects we have done please visit the Our Works section of our site.
MARKIT Group believes in offering clients a balance of traditional and digital marketing services. We offer all facets of both traditional and digital marketing and work with each client to determine the best overall marketing strategy for their business. We recognize the world has transitioned into a digital environment, yet know traditional marketing still has a place. We serve to guide you in the right direction. Read more about Naples Marketing Firm
MARKIT Group knows that Search Engine Optimization (SEO) is a full time job. Let our experts help you get better search rankings in Google, Yahoo and Bing. Our SEO services are the best in the area and will help your website rank higher than your competitors. We will do all of the work for you and our methods will show results. We will make your website appear on the very first page of a search engine's listings for relevant keywords and provide regular reports to update you on your ranking. As one of the best SEO companies, we make the necessary changes to a website in order to achieve top rankings in all major search engines and we deliver results. Our SEO services will bring a stream of new visitors to your website. If prospects can find you at the top of their search engine results, you can turn them into buyers. We will launch a campaign to improve your rankings and drive visitors to your site. An SEO campaign should produce a tangible return on your investment: new customers.
We will the build a framework to sustain a long-term increase in website traffic. We want your SEO investment to pay off over the long haul, so we’ll base your campaign on ethical link-building strategies. This framework gives you a sustained increase in traffic, largely unaffected by changes to search engine algorithms.
MARKIT Group offers a full suite of profile management tools to make your business stand out from the crowd. From corporate designs to company language, we guarantee your brand’s cohesive image and message across platforms, both online and offline.
As part of our ProfileSTARR services, we conduct a close analysis of your current brand image and craft a customized campaign to help you increase your visibility and identify your target audience. We will also continue to monitor and update your brand’s presence on leading rating, review and directory sites, including Google, Yelp, Yahoo! and White Pages.
We will write and develop a consistent online profile with the primary goal to enhance and engage online directory listings that are consistent with your company brand. Our ProfileSTARR services will update all directory listings with your new branding profile. This will include sites like Google, Yelp, Trip Advisor, Bing, Yahoo, City Search and hundreds of other listings. This project takes approximately 12-16 weeks to see results.
We invite you to Get Social with MARKIT Group! Benefit from the highest quality content and writing services, tailored to your company’s needs. MARKIT Group’s social media services provide custom social media solutions and monthly management of all social platforms, including Facebook, Twitter, YouTube, Instagram, Pinterest, Flickr, Google +, LinkedIn, and more. We know when to post, what content to share, and how to get you the visibility you need on your social spaces to attract clients and retain a loyal fan base. Whether you are a small local business or a national corporation, we specialize in social media marketing services that work for your budget and expectations.
Our services will help you identify the best social spaces for your brand, and cultivate an active, vibrant community of followers for your company. We will custom-build your social media pages and discuss how targeted ads can increase your following.
Do you not understand #hashtags, tweets, pinning or why Google + is important for you business? Let us handle your company’s social media, so you can get back to running your business. Take a look on our portfolio to see what our social media services can do for you and while you are visiting our Facebook page– become a fan and enjoy the latest marketing and social media information.
We know the specific challenges facing your business and understand the importance of building deeper customer relations by giving them what they want. Customer Relationship Management allows businesses to manage business relationships and the data and information associated with them. Let us help you manage your customers, vendors and employees. With MARKIT Groups services, you can store customer and prospect contact information, accounts, leads and sales opportunities in one central location to help you maintain existing clients and find new leads. Our services include a recommended strategy which can be incorporated into website contact forms.
Your online reputation is a key component of your success as a business, and MARKIT Group’s reputation management will give you both the protection and the recognition you need to excel. The service includes a total scrub of the Internet, which provides a benchmark of all current ratings and reviews and perceptions.
Our unique Online Reputation Management Services ensures that you are listed accurately on all relevant search and review sites, and our team will notify you of all ratings and reviews of your business. With our assistance you will be able to respond to your customers in real-time and engage with them wherever they are online.
MARKIT Group has a proprietary reputation management tool leveraged to manage your online reputation. We will:
If you know you need to be marketing yourself better but don’t know where to start, MARKIT Group has the solution. We offer tried and true, innovative road maps for effective social media strategy, researched and reviewed by our knowledgeable staff. Through deliberate alignment of resources and custom tailored marketing options, we will create a plan of action that fits the specific needs of your business.
MARKIT Group is partnering with Google to provide 360-degree views of your business on Google Maps, Google Places, Google Plus, and more!
Google added a new feature last year: 360-degree, interactive tours of businesses, perfect for restaurants, shops, gyms, salons, markets, bars and more, which they call Google Business View!ﾠ With a few clicks of their mouse, customers can walk around a virtual version of your business, allowing them to truly experience it – just like they were standing there in person!ﾠ Over 100,000 businesses have used this new feature to virtually invite customers inside their doors, letting them explore and get a feel for the unique experience their business provides.
If you’ve seen these Business Views already, you may have noticed that the tours are directly integrated into Google Maps, appearing as places to “stand” in Street View, and in Google Places, incorporated into the business’ existing page. This can drive additional traffic to other parts of your web presence, like your website, and greatly increases the number of people who will turn “reading about you online” into “coming to your store in-person.” MARKIT can now shoot these virtual tours, as well as general photography, for business owners, and upload it to Google Places for them.
Check out a variety of different Google 360 Virtual Tours facilitated by MARKIT Group.
From business cards to print ads in newspapers and magazines, we believe there is still a place for traditional marketing in your overall marketing strategy. We work with clients to market your brand by creating everything from brochures and signage to graphic design for print advertising and posters.Read more ... Traditional Marketing
We have extensive experience planning and promoting all types of events, including fashion, sports, nightlife, team building, and charity sponsorships. We are also an experienced public relations company, giving you the benefit of press coverage and press releases before, during, and after your event. If you want your business to be seen and heard in your community and beyond, put our event marketing and consulting expertise to work for you. We also create custom designs for flyers and promotional items, and assist in planning and executing your event. Whether you are hosting a memorable charity auction or launching a new product, MARKIT Group will get you the coverage you need.
Public Relations services leverage increased brand visibility in appropriate local, national and global publications, as well as a comprehensive approach to digital PR. The goal is to position your company’s services, products and personnel so they stand out from the crowd with editorial and strategically placed content, as well as provide accurate branding and information to all media.
MARKIT Group takes a proactive approach to Public Relationship Naples. We have spent years fostering relationships with editors, in that we are a “go to resource” for numerous editors, bloggers, reporters and producers in Southwest Florida. We pride ourselves on effective personalized follow-up with targeted media lists, including our numerous digital friends. It is our role to provide creative and innovative buzz in the community utilizing a variety of Public Relations tactics and tools.
Our team of professional writers create and distribute high quality press releases, press kits, editorial articles and more. Press Kits, a media-specific packet on your business, are distributed to media both in both traditional and digital forms. The content includes background/history of your company, biographies, story pitches, and any information relevant to the media. A Press Kit ensures you provide consistent branding, messaging and company details.
Every one of MARKIT Group’s clients has been introduced to owner Nannette Staropoli’s signature marketing strategy: ‘Non-Profit Marketing.’ MARKIT Group is not shy about using the company to spread the spirit of philanthropy. We are passionate about making sure clients know that giving back to the community is not only the right thing to do, but also an effective marketing tool.
Over the years, clients have donated millions of dollars in goods and/or provided underwriting and sponsorship to hundreds of events. MARKIT Group introduced the ‘Celebrity Bartending’ concept in town that numerous charities now use as annual fundraising events. MARKIT Group has also introduced “Charity of the Month” for local restaurants where proceeds benefit a local charity. As a company we work behind the scene encouraging clients to take the limelight for the ideas we generate and execute for community event marketing and fundraising.
Great Graphic Design. Compelling Copy. Brand Alignment.
From simple to complex websites with state-of-the-art functionality, MARKIT Group handles all aspects of web development and most important, ensures your audience loves the final product. Easy navigation. Compelling copy. Great graphic design. Incorporation into your marketing plan. Social media incorporation.
We work with clients from all industries and all sizes; from start up companies to global brands we are here to ensure your digital brand represents you and your brand leveraging the digital platform. Our goal is to ensure your website project is completed stress-free while meeting your deadline and budget goals.
Superior website development has never been more important. In this day and age, you need to select a company that understands that marketing is line item that must produce results. We are passionate about producing the best websites that help you produce results. Websites that are functional on multiple platforms, from desktop to mobile to tablet versions.
With new technology from Adobe™ our team is able to create Internet solutions that will help push your business to the next level. Building on the Adobe™ Business Catalyst™ CMS infrastructure allows our clients to have more control over their websites and saves them money in additions, revisions and content management.Read more ... Website Design Naples
First impressions mean everything, especially when it comes to your business. Our team of talented designers is on hand 24/7 to assist you with your artistic marketing needs. Grab the attention of potential clients with eye-catching, unique designs for all of your marketing materials and overall branding. At MARKIT Group, we create custom brochures, flyers, signs, restaurant menus, corporate logos, car wraps, company handouts, gift cards, and much more. Check out our portfolio for a sample of our design work.Read more ... Graphic Designer work
The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. At MARKIT Group, we will work with you to develop a digital marketing strategy that will bring you the most success. We believe it is a must to have a professional and visually appealing website, interactive social media sites, digital advertising, blogs, e-newsletters, a Search Engine Optimization (SEO) strategy and more. Our team of specialists will work with you to build a company blog, craft and send custom e-newsletters and plan a custom digital marketing strategy that gets you the results you’re looking for. We will take a look at an overall online advertising strategy, expanding your SEO strategy from keyword research to website optimization and make sure that it all aligns with your business goals.Read more about Digital Marketing Company
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Below are examples of some press kits we've created for clients. They serve as a media resource to ensure your brand and image is consistent while providing important information and images for potential editorial stories.